Ecommerce

Advice from an Auction Genius Renowned eBiz author Sydney Johnson created the now-famous Auction Genius courses (http://AuctionGenius.com) to aid people wanting to create their own e-businesses. She shares some important tips for anyone looking to learn the online retail industry: Tip 1—Start Small. Many of Johnson’s students are eager to dive in head first, ready to invest all their savings into overseas imports or shopping network returns. But Johnson discourages such risky moves for two reasons. • They haven’t considered all the costs—the enormous minimum quantities they’ll have to buy to get the discounted prices or the tremendous costs of shipping imports. • They have little experience and, therefore, no way of knowing all that these transactions entail. Says Johnson, “You’re going to make mistakes…The way to minimize any kind of horrible error is to go very small.” Don’t invest a lot to start with—learn with inexpensive items. Start with a minimum investme...