Ecommerce

If you are building an online shop, you will need to address the question of taking payments for orders. You can, of course, request that a check payment be sent to you in the mail. Most shopping basket software allows you to select this option when you are setting it up. If you already have an offline, bricks and mortar business, you may simply wish to accept credit card payments over the phone.  However, there are some basic problems with these solutions and it all comes down to the way people shop on the internet. Customers expect to be able to add items to their basket and proceed to the checkout to pay. If they then find they must telephone you or print out and send their order, they may simply abandon their order and hop over to another website. Shopping online is all about convenience and if you are unable to provide this, you may be losing customers without even being aware of it.  So, what are your options and what is it all going to cost? Well, the good new...

The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers.  Sound familiar? It should. Recent research indicates that the average e-commerce site is losing near 75 percent of its shoppers during shopping cart phase of a transaction.  While that statistic is probably influenced upward by a few terrible websites, the fact remains that most sites are losing huge numbers of customers by not focusing on their shopping cart. Fortunately, by taking a few relatively minor steps, you can vastly decrease your shopping cart abandonment rate. Fewer Steps are Better This mantra is as old as e-commerce itself.  By forcing your customers to go through multiple pages you will assuredly see some attrition.  You should ask yourself, is all the information I am collecting absolutely necessary? Is there another configuration that would reduce the number of steps my custo...